Job Description

• Conduct comprehensive keyword research to identify high-performing keywords, analyze search trends, and support content optimization strategies.
• Perform detailed competitor analysis, evaluating their SEO strategies, backlink profiles, and content performance to help improve our ranking approach.
• Assist in executing a wide range of on-page SEO activities, including meta tag optimization, header structure improvements, URL optimization, internal linking, and content enhancement.
• Support off-page SEO efforts such as link-building, guest posting research, outreach activities, and maintaining high-quality backlink profiles.
• Optimize website content for improved search engine visibility, ensuring proper keyword placement, readability, and alignment with SEO best practices.
• Monitor and analyze website performance using essential SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar platforms.
• Prepare regular SEO reports and performance summaries, highlighting ranking progress, traffic insights, and optimization opportunities.
• Work closely on live SEO projects, applying theoretical knowledge to real-time tasks and improving overall practical skills.
• Collaborate with the content writing and web development teams to ensure SEO guidelines are followed across blogs, landing pages, and technical implementations.
• Stay updated with the latest SEO trends, Google algorithm updates, and industry changes to apply new strategies and maintain effective optimization practices.
• Contribute to research, brainstorming, and strategy-building sessions to enhance the overall digital marketing performance of client projects.